Somewhere along the way, entrepreneurs, especially those walking in a road less traveled find themselves being repeatedly, blatantly and boldly duplicated. In the age of social media, the turn over rates for those said instances have seen a greater turnover than ever before. To those less experienced in these actions, a slight paranoia is developed. The act of watching everyone and everything becomes common practice to as I think ‘stay ahead of the game’.
So, what does a budding, bold and tenuous entrepreneur do in these instances?
Block competitors off all social media?
Confront said offenders?
No, nah and nope.
In the mist of my frustration with these situations, I occasionally vent to friends and family, and the answer I repeatedly hear?
“Yeah, Dru. Let them copy, but they AREN’T you.”
“Let them copy, imitation is the best form of flattery”.
(If I had a dollar for every time I heard this.)
Sans the repeated cliche, the words, “they aren’t you” is what plays in my head.
Every action, decision, project and garment I produce has one thing that the imitators can’t copy. My experience, education and overall background. So, while some so choose to ‘borrow’ a marketing idea, what they lack is the ‘why’ I learned from my college studies in marketing. When another designer attempts to copy a design idea, they lack the 23 years sewing experience to execute said design successfully and when someone comes along and tries to have a design and fabric boutique similar to Dru Christine Fabrics & Design, what they lack is MY particular brand of energy, passion (beauty 🙂 ) and humor that I bring to each and every client – specific to each and every person who walks through my doors. Never the same experience twice because my years of professional experience in customer service and sales trained me the knowledge to do so.
There’s a certain amount of tragedy associated with imitating others. While the imitator works 10 times harder to do and be that person, the energy wasted can be directed into being the best person THEY can be; honing in on their own set of skills and strengths. But, how will they ever know without having the balls to try something and **gasp** think on their own?
So, as my boutique is on the cusp of reaching 2 years, I am finally getting accustomed to many things….the business side, time management, my place in the community as a business owner and most importantly, the value of BEING ME – in business, in my art, in everything.
Because, obviously, that’s the KEY ingredient. Catch me if you can.
Taking all the flattery,
The relationship of designer Jeremy Scott and Adidas continues this season as Adidas originals go-to designer, the creative Jeremy Scott drops a full look of men and women’s all-over print sweatsuits, hoodies, varsity jackets, and motor X suits. The offering also includes a wide variety of custom footwear.
The Jeremy Scott Fall/Winter 2014 Collection will be available at select adidas Originals retail locations TODAY. I don’t wear too many sneakers, but, I may not be able to resist a pair (or two).
To see the full lookbook, click here.
The 3rd installment of “Scissor Happy” was a SHEAR success!
the two night event featured one on one instruction with designer, Dru Christine as quests learned the art of deconstructing the basic t shirt into wearable art. Many students had some sewing experience, while some never touched a needle! Under the direction of Dru, the classes were amazed at how they learned to complete a project in one sitting.
Special thanks to everyone who supported this event. Stay tuned for more workshops with the designer. Missed the event? To see full album, click here.
Dru Christine works featured on client Najaa rocking a custom Dru Christine design down during The Essence Festival in New Orleans this weekend!
To view the entire slide show (Dru Christine dress on slide #13). Click here.